About Us

Who We Are

FITORY® was born in 2021, combining manufacturing expertise with trend forecasting, we are committed to designing and creating a lifestyle footwear brand for the avant-garde. As a pioneer in factory direct sales, we lead the fashion world through Amazon, TikTok Shop and SHEIN platforms and pioneering styles.

Fitory® is the collection for those who want a modern fashion look, without giving up comfort. Every style is designed with a comfort-first mindset, without sacrificing style. Enjoy the winning combination of comfort and fashion, from Fitory®.

Fitory® caters to women looking for a fashion forward, cost-friendly, comfortable shoe. We offer shoes in many different categories, including sandals, clogs, slides, slippers, and boots shoes.

Fitory® Mission & Core Values

Fitory® is dedicated to providing women of all ages with fashionable shoes and sandals that are designed for maximum comfort. We believe fashion doesn't have to hurt.

The Fitory® team initiative maintains the core values of: success, social responsibility and sustainability. It fosters a set of values, guiding principles and a culture that promotes respect, integrity, transparency, empowerment and collaboration for customers, employees, retail owners and those who manufacture our products.